In the satirical comedy "99 Francs (2007)", we follow the charismatic protagonist Octave, a successful advertising executive who navigates the glamorous but cutthroat world of marketing. Known for his wit and charm, Octave pushes the boundaries of creativity to sell products, all while juggling his personal life and inner struggles. As Octave dives deeper into the high-stakes world of advertising, he is confronted with a series of moral dilemmas that force him to question the true cost of his success. With his career on the line and his personal relationships hanging in the balance, Octave must navigate a web of deceit, ambition, and self-discovery to find his own voice amidst the noise of the industry. Filled with sharp wit, dark humor, and poignant insights, "99 Francs" offers a provocative glimpse into the world of advertising and the price of selling out. Join Octave on a rollercoaster journey through the glitz and glamour of the advertising world as he grapples with the consequences of his choices and strives to find meaning in a world obsessed with superficiality.