In a near-future Brooklyn, a young ad executive is tasked with creating a groundbreaking campaign for a cutting-edge augmented reality glasses brand. As he delves deeper into the world of technology and virtual reality, he finds himself becoming increasingly consumed by the digital world and blurring the lines between reality and fantasy. Torn between his professional ambitions and personal relationships, he embarks on a journey of self-discovery and moral dilemmas. "Creative Control" explores the fine line between innovation and obsession in a visually stunning and thought-provoking narrative. With themes of technology, creativity, and human connection, this film challenges viewers to question the impact of technology on our lives and the boundaries of our virtual identities.