**Untold: The Rise and Fall of AND1 (2022)** dives deep into the captivating journey of the AND1 brand, ignited by the electrifying culture of New York City streetball. From the gritty asphalt courts to the global stage, AND1 transformed everyday basketball players into international superstars, revolutionizing how the game was perceived and played. Through a blend of thrilling highlights and intimate interviews, this documentary explores the meteoric rise of AND1, showcasing its groundbreaking mixtapes and the unforgettable athletes who became household names. Yet, amidst the glory and fame, the film poses a poignant question: What led to the dramatic decline of this once-dominant brand? As viewers are taken on a rollercoaster ride through triumphs and challenges, *Untold: The Rise and Fall of AND1* reveals not only the heart of streetball culture but also the complexities of brand evolution in the competitive sports industry. Join us in uncovering the untold stories behind AND1's legendary journey, and discover the lessons learned from its incredible rise and heartbreaking fall.